Products / Services - Competition View
The product can be described from a competitor view highlighting “Points of Differentiation”, Points of Parity” and “White Space”.
A Venn Diagram illustrates specific attributes that help understand the Competitive landscape and its relation to our Product and Consumer’s unmet needs.
Points of Differentiation (POD)
POD (Us): What are our product attributes that differentiate us from the Competition?
POD (Them): What are Competition’s product attributes that differentiate from us?
Points of Parity (POP)
Attributes that are similar between us and our competition
Customer’s White Space
What are unmet needs?
The goal is to identify customers’ unmet needs to improve your product and strengthen its positioning.