Product/Services - Company View
A product from a company perspective can be described over 3 different layers.
The goal is to clearly identify how your Product/ Service is represented in each layer to strategically use these attributes for sales pitches.
Core Product
Benefit the Product / Service represents
Prestige, Network, Future benefit, Necessity
Actual Product
Actual Product
Brand Name, Packaging, Features, Design, Quality Level
Augmented Product
Other Services that increase likelihood of Sales
Warranty, Guarantee, Delivery, Price, Credit, Quality Level, Community, Forums,…